Why I Do Not Want to Write This Post


Apparently, shipping is hard.

Today is day 5 of the #YourTurnChallenge, where myself and hundreds (perhaps thousands) of others have foolishly agreed to ‘shipping’ a blog post everyday for 7 days straight.

It’s supposed to train us to get into the habit of releasing our ideas… or something like that. I’m not sure anymore, but it made sense at the same.

Bottom line: I really don’t want to write this post.

To be honest, days 1 to 4 were pretty easy. I had a decent workflow that worked well and didn’t interfere much with the rest of my day.

Here’s what it looked like:

  1. Free write first thing in the morning. I didn’t set a target word count or have a set amount of time. I just wrote until I felt like I had a post. I began each free writing session with an idea that usually either evolved or changed entirely by the time I was done. This took, on average, 15-20 minutes.
  2. Don’t do anything. This is probably the most important part. After getting the free writing done in the morning… I went on with my day and forgot all about it. There were days that I was tempted to release it right away, because I thought it was good. But it always turned out better if I waited and let the ideas sink in.
  3. Polish it up and hit publish. At the end of the day, I’d grab my free writing notes from my writing app and paste them into WordPress. Then I’d read it over and edit, as many times as needed, until it was done. Finally, I’d head to Flickr to find a relevant image.

But that all went out the window today.

I got a late start to the day and didn’t have the time, or wasn’t in the mood, to do any free writing.

I spent the morning spinning my wheels on a task that shouldn’t have taken as long as it did and frustrated the heck out of me in the process.

My frustration carried forward into the afternoon and was followed up by a series of meetings that ate up the rest of the day.

Now it’s almost 7pm, I’m tired, I’ve got a long list of stuff left to do… and I do not want to be writing this post.

But it doesn’t matter. I must ship.

This post is my submission for day 5 of #YourTurnChallenge, a 7-day blogging challenge orchestrated by Winnie Kao, Special Projects Lead for Seth Godin.

Flickr creative commons image via Andy Blackledge.